Too many Americans are self-absorbed into the "I must have the biggest, newest, most expensive". A perfect example is people camping out to get the newest phone or game system. What idiots. Wait a couple of weeks and it is on every shelf in America.
Regardless of its applicability to the USA, that comment could be made of the British, French, Germans et al. The British will queue all night to be the first in at the "sales", or to get the latest iPhone or other gadget.
Note for Americans on British usage - the "sales" are when mass reductions of prices are made. But "for sale" or "on sale" merely mean goods are available for purchase, with no implication that prices are reduced.